Effective designs and eye-catching solutions to inform and inspire your audiences. Our work includes branding, campaigns, websites and corporate literature.

* Accessible dynamic design

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Client brief

Help Camden and Islington’s residents (particularly older people and people with disabilities) get out and about easily and with confidence by offering joined up information about accessible transport, public transport, parking, local amenities and much more plotted on easy-to-use interactive maps.

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Our response

Map pin graphicPlayne Creative played a lead role in bringing phase one of this ambitious mapping project to a successful conclusion by defining scope and information architecture, creating good looking and intuitive designs, building accessible templates and helping with copywriting.

A simple but handsome interface engages with the different audience groups and is future-proofed to enable phase two development to slot in without going back to the drawing board.

My journey map

Launch website

My journey facilities menu
Developing a simple way to choose mode of transport

My journey map icons