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  • Guide Dogs: Guide Dogs – 7 Magnificent Marathons

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Client brief

Guide Dog owner, Dave Heeley, set himself the ultimate challenge – to run seven marathons in seven days on seven continents. Playne Creative was commissioned to design a campaign site which provided information about Dave’s challenge, and then enabled people to follow his progress and to donate.

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Our response

‘Pushing boundaries, living dreams’ was the message at the top of the website – and the design of the website had to capture the inspirational, amazing nature of Dave’s 7 marathon challenge. Using a worldwide map as a central graphic enabled us to show just how much ground Dave was going to cover. It also acted as a secondary navigation device, as people could click on each of the 7 cities he was going to run in to find out more information. We selected iconic images to capture the spirit of the seven different places that he would visit, from penguins in the Falkland Islands, to the Hollywood sign in LA.

7 Magnificent Marathons graphic detail

7 Magnificent Marathons graphic detail

As well as following Dave’s progress, you could choose to read the blog, receive e-updates, take a stroll through the gallery and – of course – donate.