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Postcards for the launch of the Cultural Olympiad
Postcards for the launch of the Cultural Olympiad
 

Camden Voices is Camden’s exciting progamme for the Cultural Olympiad, a national celebration of culture, people and languages over the next four years.

These new designs will launch Camden’s participation. We based the concept on further developing the interlocking hands in their logo – and came up with the idea that all Camden’s material would be based on the concept of coming together and joining hands in strength and solidarity. This is based on strong simple constructivist imagery.

The subtle suggestion of the Olympics will be shown through the use of one of the Olympic colours in the background. When you put all the images together you will have the full set of Olympic colours. This is also a neat way to print four variations of the same image, and thus most efficiently utilise the print planning – which makes economic sense, with regard to both costs and environment.