Effective designs and eye-catching solutions to inform and inspire your audiences. Our work includes branding, campaigns, websites and corporate literature.

* Accessible dynamic design
  • Our work
  • Macmilllan Cancer Support: Why Bother... website

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Client brief

Macmillan needed a website for 7-16 year-olds to increase their understanding of cancer and its prevention and to offer support and guidance for young people with cancer and their siblings. The challenge was to communicate difficult, often emotional, messages in a friendly, non-scary way within a design framework to which this often-resistant audience group would warm.

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Our response

To achieve this we created a scrapbook look that enables content, design and interactivity to work together with a very informal feel. Specially commissioned cartoon characters help to tell the stories and act as friends and guides throughout.

Within this chatty scrapbook framework, comprehensive information is delivered using a combination of text, imagery, enhanced Flash animations and quizzes. Information on health and feelings is enriched by straight-talking audio diaries by young people living with cancer.

 

Why Bother cartoon charactors

View the Why Bother characters case study

 

Launch website