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  • Department for Work and Pensions: Catalyst magazine: The spreads

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Client brief

The Department for Work and Pensions wanted to produce a magazine to promote a recently relaunched 'New Deal' scheme. The brief was to design a magazine that conveyed an air of freshness and which was bright, positive and engaging. The magazine would be in both English and Welsh and would be found in Job Centres across England and Wales.

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We designed a magazine with lots of change of pace and a sense of surprise when you turned each page. We carefully selected photographers from different parts of the country to cover all the regions; we were able to go into environments that they had not explored before and were creative with whatever was available. Our provision of a tight brief really helped achieve the right results.

Graphic detail from catalyst magazine

Graphic detail from Catalyst magazine
We also commissioned a bright positive illustration for each publication to create more interest and to help break up the magazine content and give it variety – all adding to a more compelling and engaging read.

Graphic detail from catalyst magazine
We also needed to produce the magazine in the Welsh language, which takes up much more space than English. We carefully designed the magazine so that the Welsh content would still fit the layouts – thus avoiding an expensive redesign for the Welsh version and so keeping costs down.

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