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Our Response
Healthy Eyes promotes preventative eye care to the public, supporting the charity’s role as an educator and information provider.
Visitors are encouraged to develop an interactive 'eye profile' - a lifestyle quiz that helps them identify key areas that could affect their eye health, such as diet, leisure activities, work and DIY. The profile directs them to appropriate areas on the site to engage them with the content in a personal way.
As much of the impact of the site rests on a visual experience, such as optical illusions, Guide Dogs has gone the extra mile for vision-impaired users by including truly vivid audio descriptions, streamed as MP3 files, of many of the pictures and visual effects.
People with low level vision impairments are also supported. Many people who have partial sight loss don't even realise it, which is largely due to the gradual nature of the ageing process. So the site aims to be even more widely accessible by placing tools for resizing text on every page, as well as providing a version that allows them to see a high-visibility black-on-yellow large text version at a single click.
Guide Dogs awards
Best Website at the UK Charity Awards and at the UK Charity
and Not-for-Profit Publishing Awards.
Shortlisted in the Design for Good category at the prestigious Design Business Effectiveness Awards
Guide Dogs for the Blind – Healthy Eyes – best site at the Charity and Public Service Publishing Awards, February 2004
If you have a project that you would like to discuss please feel free to get in touch.
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