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Client brief
Camden Council wanted to give its recession hit local businesses a boost by promoting them and encouraging more people to make the most of the borough’s unique diversity and lively local scenes.
From the vibrancy of Camden Town, to the relaxed village atmosphere of Hampstead and the cultural heart of London that is Bloomsbury, the borough is loved by people in the know and that’s what the client wanted to capture and share.
Our response
Playne Creative’s design embodies that love of Camden in a fun, playful and personal way.
We came up with an interplay between strong visual imagery and sharp copywriting to promote what Camden has to offer from places to eat and shop to nightlife, and the whole range of things to do and enjoy in-between. We put our heart into this one as you’ll see from the visuals!
The web team at Camden had the technical skills to build the site, so we created the design concept, accessible web templates, stylesheet and supporting images to enable them to do this.
Phase 1 of Love Camden is live. Phase 2, coming soon, will enable users to contribute their own reviews.
If you have a project that you would like to discuss please feel free to get in touch.
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