Effective designs and eye-catching solutions to inform and inspire your audiences. Our work includes branding, campaigns, websites and corporate literature.

* Accessible dynamic design

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Client brief

Create a new look for Camden’s popular What’s On site with a distinctive and accessible design that matches the brand values of the main site; create strong visual impact but make sure it’s easy to maintain; improve the user experience.

‘Over the years, Playne Creative has brought consistently high standards of design and usability to many of our web services. It’s good to know that we can rely on Miles and his team to come up with good solutions however complex the brief.’

Martin Black
London Borough of Camden

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Our response

Playne Creative led a creative exploration to identify and solve problems with the existing site and define new ways for the different audience groups to access a wealth of information about events in the borough.

Our easy-to-use interface offers information to users in a way that matches how they think – it’s easy to look up what’s happening at their favourite venue or get a taste of where it’s all happening on a Friday night.

Camden website section banners

A design toolkit enables Camden to keep the new site vibrant and fresh without having to commission new design work. This includes a library of generic images to reflect the different event topics and a changing look for each season with different visual themes and colours, all managed through style sheets.

Camden website masthead

The site is fully accessible to people with disabilities and includes a zoom feature enabling users to view a larger or smaller version with all page elements, including pictures, scaled proportionately.

Playne Creative’s services included consultation, visual design development and template build.

Launch website

Camden website section banner